Regularly vacuum your rug using the suction attachment, avoiding a rotating brush to prevent fiber damage. Move the vacuum slowly over the surface to pick up dirt particles, avoiding scrubbing or pressing motions, which can harm the fibers.

If the rug is manageable, give it a firm shake before vacuuming to loosen embedded dirt and help the fibers settle back into place. This will help restore its original look. When needed, consider having a professional deep clean your rug for thorough maintenance.

Occasionally, you might notice longer fibers on the surface. Never pull these fibers; instead, trim them with scissors to match the height of the rest of the rug.

New rugs often shed loose fibers or "fluff" during the initial months. This shedding is completely normal, as it results from extra fibers not integrated into the yarn during manufacturing. Regular vacuuming helps to remove these fibers gradually. Over time, the shedding will decrease and stop, typically within a few months to a year.

Since about 90% of fresh stains can be removed with warm water, acting quickly is key. Remove any solid residues using a knife or spoon. Place a clean white cloth over the liquid stain and allow it to soak up the moisture. Gently blot the area with the cloth without scrubbing. Once the liquid has been absorbed, rinse the treated spot with clean water and a sponge, taking care not to wet the rug’s pile excessively. Blot to remove as much moisture as possible, then vacuum the area to restore the pile’s original appearance before allowing it to dry.

To treat stubborn stains on your linen rug, use chlorinated solvent-based products like trichloroethylene or tetrachloroethylene, or a suitable shampoo recommended by a professional rug or carpet cleaner. It's advisable to first perform a test on a small, inconspicuous area to ensure the product does not cause any damage or discoloration.

In order to maintain color fastness as long as possible, avoid laying the rug in direct sunlight. If the design of your rug allows it, it is recommended that you rotate your rug periodically to allow even exposure to sunlight.

Before storing your rug, ensure it is clean and completely dry. Roll the rug tightly into a cylinder, with the wool face protected and the backing exposed. Avoid folding the rug, as creases may become permanent over time. Cover it with a breathable fabric, like a sheet, to protect it. Do not use plastic wrapping, as it prevents airflow. Additionally, never place heavy objects on the rolled rug, since this can cause permanent damage or creasing.

While routine cleaning can be performed at home, having a professional cleaning periodically, based on foot traffic and wear, can improve the rug’s color, texture, and longevity. Seek out a reputable specialist in high-quality handmade rugs in your area. Be sure to inform the cleaner about the rug’s materials, including the fibers, latex adhesive, and polyester backing, so they can choose the appropriate cleaning method tailored to your rug.